Your AI-powered
Guide to growth
Pixie was founded on the belief that the current startup support system is broken. Less than 10% of promising UK startups make it to scaleup.
We're here to change that by democratising access to the knowledge, resources, and expertise needed for sustainable growth.
Our values
We've codified the "Scaleup DNA" – the unique characteristics that distinguish startups that succeed from those that fail.
By combining real-time data, AI-driven insights, and personalised guidance, we empower founders to make smarter decisions and achieve their goals.
Our values
Clarity : We cut through the jargon and provide clear, actionable insights.
Ingenuity and Tenacity : We believe that innovation requires both inspiration and hard work.
The Right Questions : We approach every challenge with an open mind, asking the right questions and seeking deeper understanding.
Our strategic pillars
Courage and Innovation
Opportunity First
Enabling Growth
Founders know where they want to go, but don’t always know how to get there.
So we create a scaleup map. Uniquely tailored for every Founder.
Aligning their growth journey with proven scaleup characteristics.
They get dynamic, real-time navigation - kinda like SatNav for scaling.
Helping them stay on track and realise their full potential.